Lead product / UX / UI designer with nearly 20 years industry experience.
I design digital products, translating complex business logic into a simple and engaging language for everyday people.
Figma
Sketch
Adobe CS
Art direction / branding
Wireframe / lo-fi /
hi-fi design
Sprint 2.0
Client interaction / presentation
Product / design strategy
User research / testing / prototyping
HTML / CSS / JS / React / LAMP
Every project is an opportunity for craftsmanship.
I'm passionate about what I do. Truly. I'm the guy who is still at his desk at some late hour because I'm simply enjoying my time.
There are few greater senses of reward than that of a job well done, especially when I've pushed past expectations and pulled a rabbit out of a hat to do it.
A diligent grasp of the problem is already half way to the solution.
I drill deep to come to firm grips with the task at hand, exploring the grey area to find a solution that will be thoughtful, deliberate, and outside of the box.
This requires understanding the trinity of the client, the project and the user — mixed in with a healthy dose of initiative.
Planning ahead for fresh ideas that are feasible.
As a project passes from design to development, and onwards, things get exponentially more expensive in time, money, and thought power.
Drawing on years of experience in front and back-end development I know how designs can be achieved before passing them to the development team — even elaborate and complex ideas.
Every team I work with is my dream team.
To make great things you need a team of great people, be they stakeholders, designers, developers or end users. Everyone has value, even if they don't know it.
I'm a people person. I take pleasure in bringing them together in a way that's enjoyable, collaborative and supportive. All for one and one for all!
An objective, real-world path to successful design, born from my time in agency environments where things move fast and deadlines are immovable.
Time is precious, so keep the project moving forward. Carefully consider which tools and processes yield value and offer the greatest momentum.
Draw on principles of UX, Design Thinking and traditional design practices to develop and test direction early, where decisions are cheaper to change.
Allow room for manoeuvre, but keep sight of the horizon. My experience gives me vision as to how every decision affects the overall whole.
Discover and define users and their behaviours, alongside business needs, success conditions, and other valuable insights. Results are compiled into an information deck and underpin the objectives of the project. Methodologies used are tailored to project requirements.
Explore how success conditions can be met, then test those ideas against business capabilities and users. Begin with low fidelity mediums, which allow for rapid iteration, and then progressively move to more detailed ones. At the end of this step the core strategy will be in place.
Structure and strategy in place, breathe life into the project. Begin with core pages and devices to establish aesthetics, then thoroughly design all the pages, states and breakpoints. Iteration and further testing can also be introduced alongside.
Using the results of previous steps to form a concrete basis, I rationally deliver the completed work to stakeholders. My design files are clearly laid out and assets in place in a way that a development team can easily adopt.
There are a number of solutions to allow design — which is often quite holistically driven — to fit into an Agile workflow, which can include the Process above.
Get off the starting line. Streamlined UX/UI to launch the product quickly, releasing budget for post-launch UX to carefully refine it with real data. Ideal for MVP.
Some of the Process may not be required for your project, or maybe more tools are. I can offer those services individually or in a number of combinations.
There are some cases when something truly bespoke is required. Let's talk. A pragmatic mindset can accomplish anything.
Modernising the online platform for an international TV network. Balancing business needs with those of users with very different needs, behaviours, cultures and geographical locations.
As lead designer at Rush Hour Media, HK
Consolidating and rationalising numerous student resources into a single, user-friendly knowledge base which students and faculty would need to access daily.
As lead designer at Rush Hour Media, HK
Creating a new shipping calculator for users — during the stressful time of moving house — to quickly and easily generate a quote that can then be converted into a sale.
Coming Soon
As contract UX/UI designer for Browser, London
One of a series of newly opened restaurants that required an stylised online identity to reflect and sell its unique environment in a competitive F&B market.
Coming Soon
As contract UX/UI designer for Turtle Media, HK
Deep user and market research laying the foundation for the transformation of an entire product ecosystem, from branding and print to an online learning and certification platform.
Coming Soon
As contract UX consultant for Glowplug, HK
HSBC
Hang Seng
Bank
RSPCA
Agence pour l'enseignement français á l'étranger
Anna Sui
Hubert Burda
Media
Invesco
Swire
Alliance
Française
Mondottica
First Quantum Minerals
Chun Wo Developments
Pepsico
Nixplay
British Chamber of Commerce
SaaS /
web apps
Rich data /
big data
E-commerce
Bespoke sales
funnels
Integrated
systems
Events /
booking
MVP
Fleet
management
Retail
brands
Fintech /
insurance
Publication /
editorial
Academia /
education
Charity /
NGO
OTT /
mass media
Customer
service
Civil
engineering
Wealth
management
Social media
platforms
Health, fitness
and wellbeing
Sports
and travel
Mass
marketing
Multilingual / international
SPAs
More...
For now I'm still finding time to piece this website together. However, I can offer detail or demonstrations face-to-face.
I have extensive experience leading a design project from beginning through to handover and launch. This has been my day-to-day for many years, the benefits of which I offer to you.
I am well versed in what's required for a design project and how to deliver it.
A place for everything and everything in its place. Beautiful designs, yet rational.
I can work either alone or directing a team. I have experience in both areas.
Working together with peers to become greater than the sum of our parts.
I'm a practical person. I take ownership of the problem and get stuck in.
Spot problematic factors that affect the project before they can make an impact.
A natural affinity with people: their thoughts, feelings and idiosyncrasies.
Aware how business operates and how a project can best integrate with it.
The dollars and cents that drive a project, and ROI that can measure its success.
The importance of working in a predictable way. A strong sense of duty.
A born ideas guy.
Joyfully solving the unsolvable.
No stone left unturned. Spotting the nuances most would miss.
Design is just a dream without the dev team, so plan with them in mind.
Teamwork relies on synchronicity, which in turn relies on time management.
Direct, create or source. Photo, illustration, 3D, video and animation.
Alternatively, I can work alongside existing teams and fit into their workflow.
Designing the core strategy, structure and user interaction of the project to meet business and user goals.
Creating high definition designs and/or establishing visual language and direction of the project.
Guiding optimisation of existing sites, or assisting those embarking on a new venture to gain insights.
Creating designs and then reproducing them in code, either as React or standalone front-end components.
Digital design has been one of the best parts of my life for, well, the best part of my life. The last 20 years have been dedicated to mastering my skills.
From the time I first opened Photoshop (v6.0) I have been experimenting and pushing limits of tools that can enhance my work. Animation, code, 3D modelling, illustration, or anything that might open doors to different and interesting ways of communication and interaction.
My love of the craft has taken me around the UK and overseas to Asia.
Forged in the crucible of agency life, my career has straddled leadership, UX, product and visual design, as well as development. I know each step of the project pipeline rather intimately.
I've been blessed to have experience across a large variety of industry sectors.
I believe a good designer is not limited by industry or medium, and can apply their skills anywhere. What matters is how they apply them.
Remote is usually my preference as it allows me to pour more hours into my work. However, I'm open to commuting too if needs be. Whatever works.
I can often be found wandering the local countryside pondering the world, or off on road trips in my beloved MX5.
I'm also into music (who isn't), innovation (and innovative thought), awe-inspiring sunsets, and various sideways sports.
If you think I can help you, please pop me an email.
It'd be great to hear from you.
You will be forwarded to TypeForm.
Apologies. Due to time constraints, I haven't been able to make this site fully responsive yet.
If you'd like to see my process and portfolio, please visit this site with a desktop browser.